If your hard-won visitors refuse to buy, then this is for YOU… “If You're Struggling To Get To The Land Of Big Bucks
Dear fellow marketer … yes, the rumors are true. Your life really will take on a sparkling new dimension, when your sales letter hits the jackpot and an endless flow of cash floods your bank account. But don’t take my word for it … read what some of my delighted clients say…
Alan Reece Do you know how much my services cost these lucky clients? Nothing.
So - as you can see - my sales letters are a shrewd investment in YOUR future financial freedom. Can you say that about your current sales copy? Have you experienced this level of mind-blowing success – yet? If not … then it won’t be very long before you do. Here’s the problem. It’s really cut-throat out there and, nowadays, every niche is super-competitive. If you want to make it big on line, then you simply MUST HAVE a sales letter that grabs your visitor by the eye-balls and won’t let go of them until they are practically down on their knees, begging for the sweet release of buying your product.
Howdy… my name is Paul Hooper-Kelly… and I’m the ‘secret weapon’ top internet marketers, like membership site wizard, Jeremy Gislason, Simon ‘$1.2 million in seven days’ Hodgkinson and software wizard Alan Reece sneak in to lend a hand, when they need to ‘add the magic’ to their marketing. Now all these guys are experienced marketers and very capable copywriters in their own right, yet they call me when they want to select hyper-drive. So what’s so very special about me? Simply that I have an unfair advantage over virtually every other copywriter out there. But truth to tell, it’s not really me they are saluting, but my breakthrough techniques for triggering these extraordinary results. In just a minute, I’ll tell you exactly how I created, and polished to perfection, my unique ‘secret weapons’ to conquer the most difficult – yet vital - part of your business: making more sales. But first, let me show you … What’s really at stake for you
The SUPREME FOLLY of second-rate copywriting You can now see just what sheer folly (and extreme false economy) it is to settle for anything less than a world class sales letter. Because if you paid, say, $1,000 for a ‘bargain’ sales letter that only scraped up a .5% response you would end the year with the pathetic sum of ($27 X 365 -$1,000)= $8,855. Which means you’ve kissed goodbye to profit of nearly TEN TIMES AS MUCH. Which is precisely why serious direct marketing companies are happy to pay top copywriters, like the legendary Gary Bencivenga, as much as $25,000, plus royalties, for a single letter. Because - even in this simple example, with a modest price of just $47 - after deducting $25,000 for the magic ingredient that makes it all happen … still leaves you a cool SIXTY GRAND. So, which would you rather have? 1. A profit of $8,000.
A limp sales letter penalizes you twice Because we all know ‘the money is in your customer list’. So a poor sales letter will never allow you to get to the For that reason alone, your first $60,000 is a mere drop in a bucket when you add all the wealth creating opportunities for even more income from your exploding customer list… culminating in the most cherished dream of internet marketers – having top gun marketers approach YOU with their joint venture proposal! Because, believe me… when word gets out you have a world class sales letter, converting like gangbusters, the invitations to sit at the top table shoot in thick and fast. So just why can’t a cheap copywriter deliver the results you crave? Because that apparent ‘bargain’ price masks a dangerous omission. Because the price they charge, simply will not allow them to spend the time they should be spending on proper research. You see, to create the sort of A level sales letter you deserve, a serious copywriter - with a reputation to protect - will spend days researching you, your product, your market, your competitors and your prospective customers before they write a single word of the sales letter. But a ‘cheap date’ copywriter can’t afford the time to do that. So something has to give ... Obviously they have to write the bit you see – the sales letter, so … So they skimp – or miss out completely - on that key preliminary research that makes the difference between a sales letter that delivers pathetic conversions and one that converts like GANGBUSTERS. And they’ll also have to miss the vital revision stages, too (which is a shame, because that’s where the real emotional fireworks get into the prose). But you won’t know any different … not until it’s too late! And, by then, you’ll have wasted all that effort and your advertising budget getting traffic that doesn’t convert the way you’d hoped. So why doesn’t a poorly researched letter work? Because it never gets to the beating heart of what your product will really DO for your prospect. Then it needs to be coupled with research into your prospect’s deepest fears and then convey to the prospect, in an emotionally charged way, how ONLY YOUR product will solve the pressing problem that keeps them awake at night and haunts every waking hour. There is simply no way to avoid this OBVIOUS TRUTH The key to the financial independence and no-limits life you crave starts with a properly researched and written sales letter… Because your sales letter is your lone salesman out there, working for you 24/7/365, and is the only way you can get across your sales message in a way that connects directly with your reader’s emotions to CONVINCE them buying your product is the smartest move they could possibly make. But don’t take my word for that. Read the finest definition – unchallenged for over 100 years - of what advertising and copywriting really is ...
Substitute 'print' for 'words on a computer screen or spoken in a video' and the concept is as perfect and fresh today as it ever was. And I get my stunning results because I’ve served my apprenticeship in the trenches of REAL WORLD, FACE-TO-FACE SALESMANSHIP. That was in 1963 – the year President Kennedy was assassinated. I was just 19. And it was a great start to a sparkling sales career: a brand new customer with a first order for book printing from the publishing division of a national newspaper. Probably worth - in today’s money- about $30,000 and not bad for a first attempt. And that’s because I had unwittingly stumbled on the secret key of sales success (more about that, later). And I spent the next 40 years using it in the toughest of all worlds: face to face, cold calling… selling chemicals, cookware, cars, woodcraft, security systems, real estate and commercial finance. And do you know what? There’s no finer foundation for successful copywriting! Because it is live… interactive… real-time COPYWRITING ON THE FLY, where you get INSTANT VISIBLE FEEDBACK on every psychological technique in the ‘Black Arts of Copywriting’ Manual (plus a few they don’t even mention)... · So I know how to build instant rapport with the prospect (it works like gangbusters, no matter how wary they start out) and building trust is vital, because no one ever bought anything from someone they didn’t trust. · And I also know the REAL secret for getting a prospect interested in what you have to say (even if they start off preferring to be at their dentist having root canal surgery, rather than buy anything), it’s second nature cuz I’ve been doing it all these years. · What’s more I’ve witnessed the sheer blasting power of dramatic PROOF! I used to toss a live electric motor into a bucket of water (strangely, I never got a single volunteer when I invited the prospect to dip their hand in the water) YET - when I stuck my own hand in the water - they couldn’t wait to buy! · I’ve been perfecting the art of minimising the price since 1968 (that’s when I was taught to ask ‘Can I get my truck in here?’ by the · And I know how to tickle to an ABSOLUTE FRENZY the psychological hot buttons that compel humans to buy (I’ve even invented a few of my own) playing with people’s emotions is very naughty - but it surely sells truckloads of product! And here’s something I’m particularly proud of…
I was awarded these cufflinks because I did rather well in the ‘Salesman’s Graveyard’ – selling life insurance. By that time, I was in business on my own account and my little mom and pop business outsold even the biggest, fanciest insurance brokers in town. And here's why that's vitally important for you Because selling insurance is an act of faith on the part of the prospect – exactly like buying a product by direct mail or on the internet. You see, the prospect can’t hold the product in their hand, before they buy. And they cannot try it out in advance of saying ‘Yes!’ So you have to add the magic by creating compelling images in the mind of the prospect – just like on the internet. And selling life insurance, and the rest, was exciting – stressful, at times - exhilarating and crammed with the ‘straight from the trenches’ dirty secrets of world class salesmanship and sales psychology you can now enjoy to explode your sales, profits and happiness higher than you ever believed possible. So when I combined my writing skill with my knowledge of marketing the effect was NUCLEAR. And my guiding light has always been to be the best. It did the trick, because here’s what clients say ...
But only if you are ready to … Be THE BEST Because why should all the good things in life be reserved for others? And NOW - standing at the gate of 2010 - is the best time ever to become THE BEST Because there are only two ingredients you ever need for major success in any field … 2. The determination to succeed. Talk about right place – right time! Because here’s what I have for you … if you supply the determination … then I’ll supply my 45 years knowledge and skill of both copywriting AND marketing. Because when you hire me as a copywriter you effectively get two for the price of one. I’m also working alongside you on the internet You see, most copywriters have no experience of actually, personally making sales of regular products to average joes. And, if they do sell a product, it’s usually a copywriting course. Nothing wrong with that – in itself – but if they want to write sales letters that sell in other niches other than internet marketing, don’t you think they should have a slightly wider experience? Meanwhile I’m active on the internet, getting traffic and selling MY products to regular folks in the alternative health market and the self help niche. What’s more, I’ve NEVER spend a red cent to get any traffic for those websites. So everything I know about marketing (both on and off line) is at your disposal as part of the service. Conversion: You can leave that safely in my hands. As the creator of your sales page, squeeze page and autoresponder messages my job is to maximize this, whilst you look after the other vital area of TRAFFIC. And I can help you here, too … That's because I’ve put every last dirty secret of getting quality traffic into … Paul’s Little Black Book Of Underground Traffic Secrets
Which is ... YOURS FREE – provided you meet my two important qualifications This book is priceless and covers the advantages and disadvantages of paid and free traffic including using the phenomenon of online video to maximum advantage. What’s more, you’ll get the inside track of getting on to the first page of Google for massive, high quality free traffic. And the amazing thing is this type of free traffic has automatic credibility, so it actually converts up to three times better than if you had paid for an AdWord ad on the same page! That’s working smarter – NOT harder!
What’s more … every single technique in the book is totally white hat. This book will never be sold anywhere and is purely for my valued clients, so you must promise never to share it with anyone. Then, together, we’ll be ready to take on THE WORLD and show those detractors, who told you your dreams of internet riches were doomed to fail, just how dead wrong they were! Because, if you bring your determination to be the best to our table … this is what I’ll do for you … I’ll unleash the unstoppable forces of Salesmanship In Print to turbocharge your marketing machine and net you conversion rates and riches beyond your most outrageous ambitions. Using sure-fire techniques from my World-Class Copywriter’s Bag Of Tricks (so large it has its OWN ZIP CODE!) … [1]Your market: First I’ll thoroughly research your market… Most marketers never truly understand their market. But I do, cuz I know the four human desires that every market addresses in one way or another. [2] Your prospect’s DNA: Then – when I’ve established your true market – I’ll crawl inside your ideal prospective customer’s head and build a picture of their psychological profile. [3] Your USP: Most marketers never get beyond basic features and benefits to the red-hot core of what they are really selling. But I do. So, I’ll drill deep until I strike oil in the form of the real tangible, must have benefits that chime perfectly with your prospect’s most pressing desires in [2], above.
[4] Your Super-Power, Graveyard-Shift copywriter: Now I’ll harness the awesome power of the subconscious mind to start your project rolling in the best possible way. Then I’ll do what even Gary and Clayton cannot. I’ll reach back to my vivid memories of my face-to-face selling days and visualize getting ready to visit your ideal prospect in their office or home and plan what I’d say to convince them to buy your product, right away. And that’s before I write even a single word [5] Your headline: You have just ONE second to live or DIE with your headline … otherwise your prospect is gone forever. [6] Your opening paragraph: this is absolutely CRUCIAL. It must make the vital and very delicate transition between the eye-catching, intriguing headline and drawing the reader into the letter. Then you need to do that with every single paragraph… all the way down to the order button. [7] Your ‘voice’: this is where reading every book ever written on copywriting will avail you nought… because you need to get alongside your prospect and build trust. Because without trust there will be no sale. [8] Your bullets: here’s where I become a MASTER TORTURER and have your prospect begging for mercy with my bullet points – or ‘fascinations’, as we master copywriters (and torturers) call them. Because it’s here I really start to get the prospect salivating, creating a gnawing, all-consuming hunger that can only be satisfied by OWNING the product. [9] Your ‘greased chute’: this is skilfully designed to take the reader straight from the eye-catching headline on a fast helter-skelter ride down to the order button – no distractions… laser-focussed on dismissing every possible doubt in the mind of the prospect and painting a compelling emotional word picture of how their life is now and how it will be transformed, once they own the product. [10] Your close: this is what separates the REAL copywriters from the ‘I’ve read all the books’ variety, because I don’t flinch from laying it on the line and ASKING for the order. And, because this is where the rubber hits the road, I’ve actually been closing from the very first word on the page - because…
Because it’s Real, WORLD-CLASS SEDUCTION And it can be all yours - just as soon as you decide to join my SUCCESS TRAIN. Right now, I can only take on TWO new clients. But here’s the good news … … I’m making it super-simple for you to be one of them. And the even better news is … You WON’T pay the sort of fees Gary Bencivenga charged ($25,000 plus royalties). He has now retired a rich man - having made his grateful clients even richer - and I’ve just cut him a check for $5,000, so you can benefit from all his closest secrets of super-effective copy - but without paying his $25,000 fee.
fee. And, as one of my two new clients, you get an even better deal - a 50% new client DISCOUNT. Your investment in my copywriting and marketing expertise is far lower than That not only rewards you for your confidence in taking a chance on me and also makes it easier to prove to yourself just how good my copy really is. Not that there’s any risk, because I guarantee you’ll love what I do for you…
A 50% discount … AND you can split the payment! What’s more, as a new client, you can split your already pint-sized payment in half – paying the balance only when your letter is ready for delivery. My fee depends entirely on how much time I spend on your project – both researching it and writing the copy. And because every project requires a varying amount of time, I agree a specific price for every project before starting. This has proven to be by far the fairest way, because the more background information you supply me at the outset, the less time I need to spend on research and therefore the lower my fee. I’ve successfully written copy for the following markets… Alternative health, foreclosure, romance, travel, computers, weight loss, phobias, golf, body building, mlm, abs building, information publishing, legal protection, automobile repair, personal development and internet marketing. Here's just a tiny taster ...
And I’ve created videos for jewelry, article marketing, persuasion, a membership site, internet marketing and personal development, of which this is just one example ....
And here's what the delighted client reports ... And I can help you with… A critique of your current sales page.
Or ...
Create a compelling sales page from scratch.
Create an entire launch package: sales letter, squeeze page and seven part autoresponder series (a complete package like that can actually double sales, compared with just using a sales page).
A video script – or even a complete video: I’ve been making videos since 2004 – videoing my copywriting masterclasses - and I've created several successful ones for clients, including Willie Crawford.
You can carry on as before, struggling to write your own sales copy and wondering why you don’t get the results you want. Alternatively, you could try and hire a cheap copywriter. After all, it just possible you might strike gold and find an undiscovered genius, unaware of their true value and prepared to spend many days writing you a masterpiece for a few hundred dollars. But – as you’ve seen – there are grave risks attached to that, because – as a general rule: ‘You get what you pay for’. But what you risk is … MISSING OUT badly on this golden opportunity to be the best … getting paid far less than you're worth … wasting all that hard-won traffic … allowing that rich, no-limits life you deserve pass you by. OR… You can simply become one of the two new clients I will accept to join my small, happy band of delighted clients and add thousands - maybe even hundreds of thousands - of increased profits to your bottom line, with all the prestige and success that flows from that. Just imagine, a few months from now, trying to decide between skiing in Aspen or lazing on a beach on Hawaii. Or you can simply create a new product. Then I'll swing into action and make sure you can afford to take BOTH vacations. And all you need do to start your new life is complete this simple, no obligation inquiry form. Because my time is now so limited, and I have a reputation worth protecting, I will only take on clients with projects where I feel I can make a difference – and give you a very nice return on your investment. So click this link now to complete my simple, no-obligation inquiry form and be delighted when you discover how low your investment and how simple the process is to have your whole universe changed for the better.
P.P.S. Remember, creating sales letters to increase business is very time-consuming and I only have 24 hours a day. So, I can only take on just Right now, others are being alerted to this offer and are deciding it's time their future financial freedom deserves a really professional, order-sucking sales letter to explode their profit and success. And every one that does leaves ONE LESS SLOT FOR YOU... So the only way you can be sure of effortlessly moving your life up to a higher gear, with more sales and bigger profits through persuasive sales letters, is to hire me now, whilst I'm still available. Click here to do that... you'll be glad you did! |
