If your sales letter is underperforming then this message will save you from …
Read on to discover how you'll NEVER have to utter them …
This isn’t for the squeamish. Pass by the smoking ruins of any bankrupt business and you’ll find these four words scrawled on the boarded up windows.
It's the most common epitaph for a busted business ... The sales letter failed It’s estimated up to 75% of on line businesses have sales pages that teeter on the edge of disaster, followed by another 15% who are just scraping by with some sales – but could do better … a lot better. So – if you are one of the 90% with a poor sales letter – don’t despair because … It doesn’t have to be like that Because there are some businesses where the sales letters work like gangbusters …
If not … then just imagine how your life will take off when you do. Imagine yourself striding into a Mercedes-Benz dealership, slipping into that luxurious leather seat in the top of the range vehicle, grasping that chunky steering wheel, gazing out over that enormous hood to the famous three-pronged star at the far end and telling the astonished sales guy you’re paying cash and will drive it away, right NOW! Or casually producing a glossy brochure for that luxury cruise of a lifetime and telling your delighted family you’re all booked on the next voyage! That’s the sort of carefree life my clients experience … and it can be your experience, too – and far faster than you might think. You see, the solution is quite simple. You just need a sales letter that works on all these levels
So here’s something that could very well save you a boatload of disappointment and frustration PLUS a truckload of cash … Your copy is supposed to humiliate your competition … When a copywriter reels off a long list of copywriting masters they’ve studied … “Have you done any REAL face-to-face selling?” Because that’s the secret of success It's not about the obvious, such as being the next Hemingway. In fact, the words come second behind being street-savvy and discovering your prospect's emotional sweet spot by thinking like they think ... And that rare skill can best be learnt with many years in the trenches of real face-to-face, door-to-door cold calling and selling. There’s no finer foundation for successful copywriting! What's more, "millionaire-maker", Dan Kennedy says so ...
and so does copywriting pioneer Claude Hopkins ...
THE BEST COPYWRITERS HAVE BEEN HOUSE-TO-HOUSE CANVASSERS That's because it is live… interactive… real-time COPYWRITING ON THE FLY, where you get INSTANT VISIBLE FEEDBACK on every psychological technique in the ‘Black Arts of Copywriting’ Manual (plus a few they don’t even mention)...
And it’s that priceless, REAL Classic Salesmanship that adds the power to my marketing skills But don’t take my word for that. Read the finest definition – unchallenged for over 100 years - of what advertising and copywriting really is, from one of the greatest copywriters of all time ….
Substitute ‘print’ for ‘words on a computer screen’ or ‘words spoken in a video’ and the concept is as fresh and relevant today as it ever was. I earnt my SALESMANSHIP spurs working in the cruel world of face-to-face, door-to-door selling I’ve successfully sold, everything from book printing to industrial chemicals via home security products, woodcraft, cookware, real estate and commercial finance – mostly on commission … so if you don’t sell, you don’t eat. Most challenging of all was selling life insurance. Selling life insurance is known as ‘The Salesman's Graveyard’, because it has driven more salesmen into bankruptcy than any other product. What's more, I became so good at it … I won the prize for being a top producer…
Little did I realize I was ALSO ‘cracking the code’ You see, the emotional hot buttons I tickled and the psychological triggers I pressed to get these record sales are exactly the same ones I now use to provide my lucky clients with the very best in world class copywriting. In fact, my years of successfully selling life insurance turned out to be the marketing equivalent of … DELTA FORCE training for selling ON LINE … Because selling on line exactly mirrors selling life insurance … no physical product … nothing to demonstrate … nothing for the prospect to try before they buy. So when I started to put my knowledge of Salesmanship into Print, the effect was NUCLEAR …
Here’s your Unfair Advantage So here’s your golden opportunity to gain an unfair advantage over the rest, humiliate your competition and step up to the rich, freedom-filled life you and your loved ones deserve. Just imagine never again having to worry about money and never having to stop and think if you can afford to buy that special treat for your loved ones. Because I’m handing you the rare chance to supercharge your marketing machine with the high-octane power of nearly HALF a century of face-to-face selling and successful copywriting experience to light a fire under your lukewarm browsers and tire-kickers, transforming them into RABID BUYERS … I’ve successfully written copy for the following markets…
Alternative health, foreclosure, romance, travel, computers, weight loss, phobias, golf, body building, mlm, abs building, information publishing, legal protection, automobile repair, personal development and internet marketing.
And I’ve created videos for jewelry, article marketing, persuasion, a membership site, internet marketing and personal development. And I’m quite happy to consider other markets, too, because this is the PEOPLE BUSINESS. And people - and their emotional needs don't change regardless of the specifics of the product.
Not JUST a creator of sizzling copy Because when you hire me you ALSO get access to all my marketing experience, which – as you can imagine – is quite extensive … particularly in regard to internet marketing. You see, working with the top internet marketers as I do, I am privy to the latest cutting edge techniques and so can steer you in the direction of making small changes to your business, which can make a dramatic difference to your profits. Like this …
Wait! There’s even more …
I want to be certain your sales letter is the very best. So I’m adding two valuable extras to your package – for no extra charge.
Spare headlines: you probably know how important a eye-grabbing, head-turning headline is. Some experts say it is 80% of the entire package.
And, in the process of creating your rocket-powered headline, I create up to 30 – maybe more – sizzling headlines.
I then pick the best four. And then I select the single one that I think is the very best of the best.
But do you know what? The ONLY people who can really tell us which one is best is the MARKET. So, I’ll give you the three headlines I consider to be “almost the best” to split test and let the market decide.
And here’s another handy extra …
Text layout: Imagine you’re in a bar, enjoying a cool beer and telling your buddy all about this great new product you’d found.
So that’s what you need to convey with your sales letter. So I’ll go through the finished letter and put in the bold, italic and other emphasis. And I’ll show you where the color headings should be – and the size they should be for best effect.
What’s more, you’ll likely find you can simply paste this into your webpage editor, load it to your server and you’re good to go.
So there’s two great extras, with my compliments, to help you step up to a great new life. Then, together, we’ll be ready to take on THE WORLD and show those smart-arse detractors, who told you your dreams of internet riches were doomed to fail, just how dead wrong they were! You can add the magic to your marketing for as little as $197 If you have a sales letter that is disappointing you, then I’m happy to analyze what’s wrong – or missing – and I’ll hand you a 21pt critique for just $197. And I also offer other services to get your marketing operation scooping up all the extra profit currently falling through the cracks. So, for example, I offer a very popular and cost-effective De-Luxe critique, where I not only tell you what’s wrong with your sales letter, but will actually rewrite certain vital parts – usually the headline and the opening paragraph.
And here's what others are saying ...
And did you know, combining a squeeze page and a series of autoresponder messages in a certain way with your sales letter can as much as double overall sales? So you could hire me to create a series of five or seven messages, plus a red-hot compelling squeeze page – and I’ll even show you how to lay it out for maximum effect. And – as a friend of Jeremy – you’ll enjoy a saving over the fees the general public are happy to pay. Here’s what Alan Reece says about my autoresponder messages …
And I just can't stop OVERdelivering Because when you become my client, you also become family. And - unlike most other copywriters - I’m right there, working alongside you at the internet marketing coal face, selling products in the alternative health market.
It contains 50 simple tweaks to explode your sales and profits – and every single one is completely “White Hat”. Red hot tips, like …
That’s working smarter – NOT harder!
I guard my reputation like a bulldog guards his home – which is your guarantee of success Before I agree to take on any project I always satisfy myself I can add value to the project. After all, the idea is you profit handsomely from your investment in me.
You see, the best sales letter in the world doesn't work in isolation.
Picture your marketing effort as a three-legged stool. Three legs allow it to be very stable on any platform. One leg is the sales letter and the other two legs are the quality of your traffic as well as the market and your product's position within that market.
But - if one of the legs is weak, or missing, disaster strikes and the stool reverts to simply bits of lumber.
For that reason I won't accept just any project, until I'm happy the product and market plus your traffic flow is a good match for the sales letter I will create for you. As you'll understand, there's always an inherent risk in any business endeavor, but my way minimizes that risk. So please DON’T contact me unless you’re serious about taking your business up to the next level. If you are – and it looks like we both understand the value of good marketing - then this is how to start your success train rolling … How to qualify for a FREE appraisal of, and quotation for, your project Simply click this link and you’ll be taken to a page where you can complete a simple questionnaire. Fees: You’ll be delighted to know the fee I quote you will be IT. So you’ll know exactly what you’re going to pay – with no crafty add-ons that can end up with you paying double. Much of the time has to be spent going through your products, pulling out juicy titbits to drive your propects into a buying frenzy. So my fees reflect this, ranging from $6,000 for book based products to $7,500 for a multi-module course with numerous vidoes. If you’re a new client, you’re bound to be a little nervous, so you only need pay a 50% deposit to secure your slot in my schedule with the balance due when I deliver your material. Guarantee: As you can see from the breathless praise elsewhere, most clients are delighted with my copy when they receive it. But the only real judge is the market. So, in the unlikely event the copy doesn’t perform as intended, I don’t charge for re-writes and revisions (provided the original brief hasn’t changed, of course). Deadlines: Like any copywriter and marketing consultant worth their salt, I’m rarely short of projects. However, I’ve never missed a delivery date yet – and don’t intend to start now. So, once I give you a delivery date, that’s IT. If you have an urgent project (I know it can happen when you’ve been let down by another copywriter) I’ll do my very best to squeeze you in ahead of time. Either way, the sooner you claim your slot on my schedule the sooner you’ll start seeing that green transfusion flowing into your bank account. Here’s your chance to shape your future You could try doing it yourself, of course. But remember … your product is on trial. Or you could take a chance on a bargain-priced newbie on a marketing forum. Trouble is … if their lame, cookie-cutter, fill-in the blanks script bombs (taking your hard-earnt advertising dollars with it), you’ll suddenly realize – too late - why they don’t dare to charge much. What is certain is this … You have to kiss goodbye to your dreams for that wonderful new life, free of money worries and with plenty of leisure time. OR … You can finally get serious about the serious business of creating your bright new financial future by copying what internet marketing top guns do. Then, once you’ve made the right choice, you can relax and look forward to toying with some really delicious dilemmas in the not too distant future. Decisions like … Whether to go surfing in And … Whether to plonk down a boatload of cash on the Porsche 911 or the Mercedes SLS AMG. I guess the choice you have to make - either carry on as before or seize this golden opportunty to reshape your life - really is a no-brainer. Isn’t it? Paul Hooper-Kelly P.S. It’s a measure of my confidence in my copywriting that I give you my unusual guarantee, that just a ‘I’ve read all the books’ copywriter wouldn’t dare give you. That means the only risk you run is NOT grabbing this awesome offer, right now and thus condemning yourself to far less than you deserve. P.P.S. Good news ... my schedule is getting really jammed up! And whilst this is very comforting for you ... it ALSO means every one I accept as a new client leaves ONE LESS SLOT FOR YOU... So the only way you can be sure of effortlessly moving your life up to a higher gear, with more sales and bigger profits through persuasive sales letters, is to see if you can hire me now, whilst I'm still available. |
