From the desk of Paul Hooper-Kelly

Dear Fellow Business Builder,

The key to making it BIG on line, is being able to tickle the hot buttons of your visitors to such a frenzy they practically beg you to allow them the sweet release of buying your product.

But, like many simple things, very hard to do in practice . . . unless - like me - you have 45 years of successful marketing under your belt, not to mention ghost writing experience that started when you were 12 (essays in exchange for math homework).

Those years were hard work, great fun, stressful . . . and crammed with priceless experience YOU can now PROFIT from!

Because I've now taken my 40 years of successful face to face selling of some of the toughest products, like life assurance (where I won a prize for being the top salesman) and translated that to a further five successful years on line. And it shows in the quality of the work I produce AND in the results my lucky clients, like Simon and Bob, get...

Which sales letter opening do you prefer?

It's well known that the opening of the sales letter is absolutely crucial. It's the part that separates the real copywriters from the wannabies, because it must:

* Instantly tune into the prospect's dominant emotion...

* Stop them in their tracks..( Because they realize this is something they might just be interested in)...

* Draw them into the body of the letter...

From THEN ON... it's a greased chute... all the way d...o...w...n  to the BUY button.

And that's the difference between regular copywriting... and the WORLD CLASS, high converting sales letters I create...

And, so you can see the difference...

Take at look at these openers - both in the dating niche and both written by professional copy writers - and see which you prefer...

Letter A...

OR... Letter B...

 If you preferred Letter B, you'll be interested to know that was the one I wrote.

And here are some examples of my sales letters...

And VIDEO too...

And here are live links to some of the letters I've written PLUS an example of the most effective conversion technique of all: VIDEO...

Alternative medicine: Arthritis Relief Guide

Self Improvement: Life Transformationz

Moneymaking: Make Money as Birthday Party Entertainers

Internet: Membership Site Software

Internet: Instant Video Empire | Louis Allport | Jeremy Gislason

Internet: Niche Gold Club

Legal: Protect Your Online Assets

Persuasion and Influence (VIDEO): 20 Day Persuasion

Now I guess you're wondering...

How do I get such stunning results?

Simple... I turned my 45 years of combined face to face and on line marketing experience into SOLID GOLD by being taught copywriting by two of the best... John Carlton and Ted Nicholas.

And this is the VITAL SECRET... I guarantee to write every SINGLE word of your copy - personally.

You see, it's the dirtiest copywriting secret of all... because many "copywriters" are merely front men. They fob your precious project off to a sweatshop team of junior copy cubs, who do the research and write the letter. Then - with a quick read a few tweaks - the letter is finished and presented to you as the something the front man has personally sweated blood to create.

Naturally, charging you top dollar whilst paying some cub copywriter peanuts (because they are doing it for the "experience"), makes a king's ransom for the copywriter front man... but you get short-changed.

Hey, this is your future wealth and success we're talking about.... so I won't gamble your life chances.

That's why I guarantee I will write every SINGLE word of your sales copy or video script myself, so you can be certain the personal experience of my 45 years in sales is behind every carefully chosen word and every well honed phrase.  That's why I get response rates as high as 12.5%.

There are probably a few questions in your mind . . .
so here are the answers . . .

What choice of products do you offer?

You can choose to have:

 * A text only sales letter.
 * A sequence of messages for your autoresponder.
 * A squeeze page to capture leads.
 * A script for your video or a complete sales page video.
 * A video for your affiliates

Is there a maximum length for the text sales page?

There's no such thing as too long a sales page -- just one that loses the customer, because it's boooring.

So my sales letter for you will take your customer on a ride down a greased chute -- from compelling headline at the top right down to the order button, only pausing to answer every possible unspoken objection they might have.

What type of industries can you create sales letters for?

Apart from the taboo ones of porn and gambling, I can cover pretty much any type of product, because the underlying principles of selling are the same, whatever the market and product and because of my wide experience in marketing.

I have written sales letters for clients in such varied markets as alternative health, foreclosure, romance, travel, computers, internet marketing, weight loss, phobias, golf, body building, information publishing, legal protection, automobile repair and personal development. And - in the unlikely event I feel I cannot do a superb job for your particular product - I'll be entirely honest about it and tell you.

What length will the video be?

Again, this will be just as long as necessary to put the most compelling case for your product across. As it's possible to pack a lot more information into a video, even a 30 or 45 second video can often have the greatest impact. 

Can I feature my video on YouTube as well as my sales page?

Yes, in fact I recommend it, because even mainstream corporations are now seeing the advantages of using YouTube as a very effective traffic generation source -- and so should you. 

For this reason, I'll create two versions, because YouTube requires a different format. And I'm pretty good at getting top of the YouTube searches, so give me a couple of keyword phrases you want to be found for and I'll craft a description that should see you in the #1 slot, or thereabouts. The version for your web site or blog will be in Flash format. Like PDF for e-books, Flash is the industry standard format, which means virtually anyone with an internet connection will be able to watch your videos.

If you wish, I can also produce a third version for your affiliates. I made such a video for Willie Crawford's affiliates to sell his "20 Ways To Make $100 Online" book.  And Michael Lee's affiliates have been delighted with the video I made for them...

MY AFFILIATES ARE ECSTATIC "Paul is the real deal. Sales have more than doubled. My affiliates are ecstatic with how much they're earning every time they send a promo to their lists."
Michael Lee   Phippines http://www.20DayPersuasion.com Forum post reproduced here with permission

I'm not quite ready to roll with something, right now. Can I book my slot now and then send you details of the product and sales letter a little while later?

Yes, once we've agreed the fee, send me half of it to book your slot, with the balance two weeks before the scheduled slot. That way, you'll get top priority once you are ready.

Do you have a guarantee?

You bet. It's simple. If you're not happy, neither am I, so here's what I'll do . . .

How much will it cost me?

You are probably aware A class copywriters, like me, receive as much as $30, 000 for a single sales letter. And my main copywriting teacher, John Carlton, has been paid as much as $100,000 in fees and royalties to write a single letter (and he's not the highest paid copywriter, either).

You've seen the high quality of my work and the enthusiastic response from my clients, so you'll be delighted to know my fees start lower than that.

So, if you want a critique to tell you how to sharpen up an existing sales letter, that will run just $400.

A basic text sales letter or a re-write of an existing one runs from just $4,500 + royalties   A compelling squeeze page costs from $900 + royalties and, if you want an email sequence for your autoresponder, a series of seven emails will cost from $2,000  + royalties.  And, if you want a critique of an existing sales letter, that will run just $400. Videos start from $1,500, depending on the content.

You see, because I have a very keen interest in making your sales letter -- and, indeed, your entire marketing operation -- perform to the maximum, I am willing to base the lion's share of my fee on the results I achieve for you, by way of royalties. 

In fact, if you catch me at the right moment you could grab a slot for more than half my normal fee... it just depends what projects I have in my schedule, at the time.  Sometimes they get held up, because the product is late, or needs extra work, before I can start to work my magic.

So - just like getting the last seat on a plane for a bargain price - you could be really lucky. So click here to give it a shot, because "nothing ventured - nothing gained".

How do you start things rolling?

Just complete and e-mail this simple questionnaire and I'll get back to you with any further questions and an indication of my fee.

Here's the DIRTY LITTLE SECRET many copywriters don't want you to know

You see, many of the copywriting top dogs won't actually write your precious sales material at all. After all, they only have 24 hours in their day, so they probably fob your copywriting off to some junior employee, who's paid peanuts "because they are learning the trade".  Not that you'll be charged peanuts for this peanut service.

Then - once the copywriting cub has done their best - the master quickly reviews it and maybe adds a few tweaks, before it is presented to you as all his own work. Nice work for the copywriting master who's charged you top dollar and paid the actual copywriter peanuts.

By contrast I guarantee to write every word of your copy myself, so you can be sure the personal experience of my 45 years in sales is behind every word and phrase.

But here's where the bad news comes ...

Because I insist on giving you a completely personal service, I don't have a sweat shop of junior copywriters. And, as I already have plenty of other delighted clients, who naturally come to me when they are marketing for new products, much of my available time is already booked. So, the few new clients I am prepared to squeeze into my schedule have to be pretty quick to get on board. But it will be worth the rush, because -- at the risk of stating the obvious -- there's no way you can possibly lose on this!

And what you stand to gain is mind boggling ...

Because the rumors really are true ... life really does take on a whole new golden glow, when that money starts rolling in.  
Because the simple -- but brutal -- truth is this... all the good things you want from your life:

 * The respect you deserve.
 * A better home.
 * More leisure time.
 * That top-of-the-range vehicle.
 * The ability to lavish treats on your loved ones.
 * The luxury dream holidays.
 * Above all... the sheer joy of being debt-free with a surplus of cash to spend freely, on a whim.

... all revolve around how much your business SELLS.

And -- even if you are not yet working in your own business -- your ability to swiftly and effortlessly scale the corporate ladder is directly related to the kudos YOU get for helping your company sell more.

So now you have a choice

You can simply take me up on this very generous offer, whilst it's still open, and add thousands -- maybe even hundreds of thousands -- of increased profits to your bottom line, with all the prestige and success that flows from that. Or you can make an unfortunate mistake for which you will HATE yourself later . . .

. . . you can close this window and continue business as usual . . .  get paid less than you're worth . . . allow that rich, no-limits life you deserve pass you by, whilst you carry on just getting by. What a shame . . . 

. . . when all you have to do is click this link now  to complete my simple questionnaire and be delighted when you discover how low your investment and how simple the process to have your whole universe changed for the better because the copy writing and marketing expertise you now have within your grasp really is that powerful!

Here's to your overwhelming sales success,

Paul Hooper-Kelly
The Copywriting Secret Weapon

P.S. Imagine Tom, the cartoon cat, hurtling along, chasing Jerry, the little, long-suffering, brown mouse . . .
 
BAM**! Tom smacks right into a piece of 4 X 2 lumber held up by Jerry! 
 
That's exactly the effect I strive to get with my throat-grabbing headlines. And, because I write as many as eighty or a hundred variations for each sales page, and only select the very best four, from which I pick the final one (after my "sleep on it" test), I'll give you all four of the best headlines, so you can split-test them. Top marketers always test, test and then TEST again! Click here to start your success train.

P.P.S. Remember, creating sales letters to increase business is very time-consuming and I only have 24 hours a day. So, I can only take on just  three TWO more clients, right now, before I close this rare offer, again. If and when it does reopen I will likely raise my prices again. And right now others are being alerted to this offer and are deciding it's time they decided to get real and have a really professional order-sucking sales letter to explode their profit and success. And every one that does leaves ONE LESS SLOT  FOR YOU...

So the only way you can be sure of effortlessly moving your life up to a higher gear, with more sales and bigger profits through persuasive sales letters, is to hire me now, whilst I'm still available. Click here to do that... you'll be glad you did! 

P.P.P.S. Many of the clients I work for, again and again, are - like Alan Reece here - entirely competent copywriters in their own right. But they still call on me to add the magic to their sales letters and email sequences. You could say I'm the "Copywriter's copywriter".

BETTER THAN ANYTHING I'VE EVER RECEIVED FROM ANY OTHER WARRIOR COPYWRITER "Hi Paul I just wanted to thank you and say how happy I am with the quality and value you've delivered in my three sales letters. As an experienced marketer with over a hundred sites and products to my name, I do sometimes outsource copywriting to save time and get a fresh perspective. I've ordered copywriting from many different people from the Warrior Forum over the years and often been disappointed with the results, having to extensively re-write most of the sales letters. But I was very pleasantly surprised to see your sales letters were an order of magnitude better than anything I've ever received from any other Warrior copywriter. You're the only Warrior copywriter I've ordered from more than once and definitely the only one I would recommend to others. I'm sure I'll be using your services again in the future. Thanks Again Alan Reece"

AX Gold Software Ltd   Lancashire UK http://www.lazymembership.com/ http://www.niche-gold-club.com/

So click here to hire the cream of the cream.