Secrets Of Converting Visitors To Sales

One of the key secrets to converting visitors to sales is knowing what motivates people to buy. But before you can do that effectively, you need to know exactly what moves people to buy. So here goes.

Sex, love and intimacy:

Studies show men spend half of every hour thinking about sex. And "sex" is the most searched word on the internet. That's why sex is used to sell so many products, most of which haven't any connection with sex.

Greed:

Confucius said "Man is rich when he has enough".

But enough isn't enough for many people. No matter how much people have, they always want more. That's why piling on the bonuses, particularly if they are time sensitive, is an ideal way to motivate people to stop procrastinating and order the product! But always be sure the free stuff has a compelling description and a product image, just like the product they are going to pay for.

Health cure:

Hardly anyone is interested in health prevention. But they will empty their piggy bank for a cure. People buy toothpaste for a sparkling smile, not to avoid cavities.

And, whilst you can't sell a teenager a book on "How To Live For Ever", it's a hot topic for a senior.

Fear:

One of the most motivating secrets to converting visitors to sales is fear. And it works wonders when it's fear of loss. That's a powerful motivator - more powerful than promise of gain. So, make sure your prospects fear they will miss out on the early bird bonuses -- unless they act immediately.

Respect:

Nobody feels they get the respect they deserve. So, if you can sell a product that shows the reader how to get noticed and respected by their peers, you'll be on to a winner.

Also, if you can paint a pleasing picture of the admiration and respect your prospect will gain, when they have your product, this is a powerful motivator to buy.

Promise of a better life:

As Henry Thoreau remarked, "Most people lead lives of quiet desperation". They're depressed, overwhelmed, tired out and unfulfilled.

So show your prospects how they can put a bit of sparkle into their lives and they will flock to your side.

Pleasure:

We all crave pleasure and prefer it to pain. That's why it's difficult to avoid procrastinating, because we want to avoid the pain of making a decision or getting up and doing something. So you need to sugar-coat the pain of making a decison with vivid word pictures of how they will feel once they own the product.

Bargains:

One of the best offers, ever, was: "You can have it for half of what everyone else has to pay"

Not only do we love a bargain, but the thought of getting a bargain nobody else gets is even greater. But, always give a reason why you are letting the reader have such a bargain: "It's the very last one of this line". Or: "It's slightly damaged, but that doesn't stop it working just as perfectly as one twice the price".

If you remember and use these powerful secrets to converting visitors to sales, you'll be delighted to see your sales figures start to climb.

If you want to experience the joy of owning a business that sells, no matter what market conditions are, then visit http://www.CopywritingSecretWeapon.com. Paul Hooper-Kelly is the secret weapon top internet marketers call on to achieve conversion rates as high as 12.5%. That's because Paul blends his many decades of face-to-face selling experience with breakthrough copy writing and marketing secrets to really add the magic to your marketing. http://www.CopywritingSecretWeapon.com

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