If your bank account looks like a ghost town … then here’s how to join the PROFIT PARTY – starting TODAY…

How To Inject New Life Into Your Sales Letter … Even If It’s Flat-Lining Right Now

Best part: for a very short time, you can get it done for chump change …

PIC

From: Doctor Paul’s Emergency Room

Subject: Your sales letter check up


Howdy… if your website sucks, don’t despair.

 

Because creating winners like these …

 

 

 

… has been hard work, stressful, exhilarating …  

 

… and crammed with priceless discoveries for creating compelling sales letters YOU can now take to the bank.

 

And the best bit?

 

You won’t pay anything like the fees my top gun clients pay me. Yet YOU TOO could end up with a happy ever after story like this …



Just imagine your life when you finally have a polished, professional sales letter working for you, world-wide, 24/7…

 

… imagine the sheer joy of being able to buy your loved ones some outrageously expensive (and totally frivolous) present …  without bothering to ask the price? 

 

And imagine the excitement of buying yourself that top of the range boat or car for cool cash.

 

But … before you can enjoy all that … you MUST understand …  

 

The BRUTAL TRUTH

 

Because, if your sales letter isn’t powering your lifestyle like you’d hoped, it’s probably failing in one or more of these three vital areas …

 

SLAUGHTERING your bottom line by failing to stop folks in their tracks with an eye-grabbing, head-turning hook of a headline (studies show you have about one second to LIVE or DIE).

 

MISSING the vital “hot buttons” that transform a casual visitor into a rabid buyer (less than 1% of marketers have a clue about what really motivates  prospects to buy their product).

 

LETTING your visitors “off the hook” because your sales letter fails to put them on the spot with a compelling reason to ACT NOW and, instead, allowing them to slip away and “think about it” (the most common and FATAL reason for lost sales).

 

And that’s just three of eight crucial areas where your letter needs to deliver your message so it connects with your reader’s dominant emotions.

 

The simple truth is your business and your life will never fully take off until your sales letter is turbocharged by the tested tactics of Classic Salesmanship.

 

So, it doesn’t matter if you read every book and course ever written on copywriting …

 

… and attended every seminar on the planet …

 

… or hired a copywriter good at talking the talk, only to discover – too late – their lack of real-world selling experience is a real handicap (many copywriting courses out there are teaching rookies how to talk big and so command big bucks – but not how to master the difficult and exacting task of writing copy that works).

 

Because - regardless of what you do … you still won’t make that breakthrough to the Land Of BIG BucksUNLESS you have something EXTRA …

 

And it’s that extra something that separates the top gun copywriters from all the wannabes out there. Because …

 

Here’s the success secret of top copywriters

 

It’s generally agreed the very best copywriter of our generation is Gary Halbert

 

And Michel Fortin comes in a close second.

 

So what’s their secret?

 

There is no ‘secret’.

 

Both of them based their amazing success on the firm foundation of real-world Classic SALESMANSHIP  in the chill trenches of belly-to-belly, door-to-door, face-to-face SELLING.

 

What’s more “Millionaire Maker” Dan Kennedy, confirms it is the finest route to learning KILLER COPYWRITING …
 

That's because it is live… interactive… real-time COPYWRITING ON THE FLY, where you get INSTANT VISIBLE FEEDBACK on every psychological technique in the ‘Black Arts of Copywriting’ Manual (plus a few they don’t even mention)...

Not that it’s anything new.

Read the finest definition – unchallenged for over 100 years - of what advertising and copywriting really is, from one of the greatest copywriters of all time ….

Substitute ‘print’ for ‘words on a computer screen’ or ‘words spoken in a video’ and the concept is as fresh and relevant today as it ever was.

That’s because, when you engage in REAL face-to-face salesmanship, you’ll get those vital precious insights into the craft that no book, course - or even seminar - could possibly convey. 

 

And I ALSO served my copywriting apprenticeship
just like Gary Halbert and Michel Fortin

 

And I did rather well in the bear pit of direct face-to-face, door-to-door selling, – particularly when I sold life insurance (called ‘The Salesman’s Graveyard’ because it’s so hard to sell).

 

But I sold truckloads of the stuff and won this prize for beating the rest …


I was awarded these cuff links because I was top salesman in my area

And – by happy coincidence – selling tons of life inurance proved to be the most perfect

 

DELTA FORCE style training for on line copywriting

 

Because, when selling life insurance, there’s no product for the buyer to see or try out before they buy.

 

EXACTLY LIKE selling on line.

 

So you won’t be surprised to see I have an endless stream of breathless praise from my happy clients …

 

 

 

And here’s the good news.

 

If your bottom line is suffering because it’s missing that special extra something in your sales letter right now, it’s  about to change, because …

 

Here’s what I have for you


I’m ready to hand you a full 21 point critique of your existing sales letter.

 

What’s more … I’m not only going to tell you how to improve it … I’ll ALSO rewrite the parts of the letter where it’s losing you most money.

 

You see, most people think there’s just one sale to be made with a sales letter.

 

But the brutal truth is there are actually eight mini sales you must make before you can hope to make that BIG ONE.  

 

And – if that wasn’t enough – there are 13 other vital aspects you must cover for your letter to work properly.

 

Can you be sure you’re covering every single one of those 21 points?

 

You can now!

 

And we’ll be helping each other

 

You see, like most top copywriters, working on the same sales letter for more than about four hours a day is counter-productive, because you tend to get a bit stale.

 

But a change is as good as a rest.

 

Master copywriter Bob Bly solves this problem by working on two letters at the same time.

So letter A gets worked on in the morning and letter B gets his full attention in the afternoon.  That way he keeps his copywriting skills as sharp as a razor, but doesn’t waste his remarkable talent by only using it for half the time.  

 

I also hate wasting my talent - but I don’t like the idea of running two major projects at once.  

 

So this is my idea

 

If I work on my major project in the morning.

 

That leaves the rest of the day to start and finish an interesting mini project - like breathing new life into your sales letter.

 

So it’s a win-win situation.

 

You get to see how to improve your sales letter beyond all recognition and I enjoy some productive time keeping my salesmanship muscles in peak condition.

 

And, to show my appreciation, I’m giving you a free copy of my book …

 

 

It contains 50 simple tweaks to explode your sales and profits – and every single one is completely “White Hat”. Red hot tips, like …

 

 

XXXX

 

Most of these tips take just minutes to effect – yet you’ll enjoy the benefits for years to come.

 

And YOU get the bargain of your life

 

Because, if you take my suggestions to add the fire to your sales letter and add them to the sections I’ll rewrite for you, you will end up with the sort of quality sales letter my clients are happy to pay me thousands of dollars to create. Yet – you’ll only pay $777.

 

But there’s one tiny catch.

 

Because,  I’m strictly limiting this to a total of FOUR SLOTS ONLY.

 

Now you have a clear choice…

 

You can either carry on as now, with a sales letter that allows your precious sales to slip through the cracks, whilst you try and figure out how to fix it on your own.

 

But what you’ll risk is the humiliation of seeing your competitors streak past you as you both race to scoop up more customers.

And you’ll be forever wondering “What if?”.  What if you had gone ahead with this opportunity and used it to step up to a brighter future?

 

OR …

 

You can make a smart move and enjoy the life-changing opportunity that having a master salesman, with many copywriting winners to his credit, will bestow.

 

So just imagine how success will blossom in your life, once you own a money-gusher of a sales letter.

Not only do you enjoy the immediate income of the sales, but you’ll ALSO be storing up treasure for the future with your ever increasing list of red-hot buyers.

 

Then you can add another product, with another sparkling sales letter, to your marketing machine.

 

Finally, you’ll break into the BIG TIME. Because with multiple juiced up sales letters PLUS an ever growing buyer list (making you even more money from affiliate sales), it won’t be very long before other big list owners will be contacting YOU asking to joint venture with them.

 

Once you really grasp the full potential you have here, I think you’ll find your choice is a bit of a complete no-brainer.

 

 

 

Paul Hooper-Kelly

High Response Copywriter and Marketing Consultant. 

 

P.S. There are JUST FOUR of these bargain slots available. And there could be as many as 1,000 visitors looking at this.

And, up to 90% of these could have with poorly performing sales pages.

So it won’t take many of them to think, “A makeover of my sales page by a $1.33 MILLION copywriter for less than 800 bucks? … This is for ME!”  - and you’ll miss out BIG TIME.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

xxx

 

Would YOU Love Results Like This?
 
YES, of course you would!
 
And now you can ... and without paying those
astronomical fees
Read on to discover the perfect solution for YOU to zoom
to the Land Of BIG Bucks - lightening fast ...


Howdy fellow entrepreneur,

Have you ever thought life is arranged the wrong way round?

Because, when you start out, you probably can't afford to invest in the very things you know would put you on the express elevator to the success you crave. Yet you know - deep down - until you DO make those vital investments, success will continue to elude you.

It's that "chicken and egg" scenario.

Now the clients who've showered me with the breathless praise you've seen at the top of this page can afford to pay me big bucks to have me use my 45 years of marketing experience help them enjoy even greater success. But that's not much help to you, is it?

After all, if you're just starting out on this great internet adventure, you're probably stuck in that chicken and egg nightmare.

        There has to be a better way!

There is ... and here's how I came up with the idea.

The other day I was talking to a buddy who owns a chain of car workshops. And he told me about his new service that is selling like gangbusters. 

He allows people to bring their cars along and do their own oil changes, servicing - and even simple repairs - using his professional facilities and equipment. And, because his highly trained mechanics are working alongside, doing the regular, full-priced servicing, they are right there on hand for any advice that's required.

This slashes the cost of the servicing for the car owner, because the garage only charges a fraction of what a professional mechanic would cost, which means folks can enjoy using a vehicle running at peak performance, for far less than hiring a professional mechanic. 

         I felt I'd been hit by a Kenworth truck

Because, it all came to me in a flash.

Why not do something similar for all those good folks out there, who would LOVE to be making big bucks from one of my sizzling sales letters - if only they could afford my fees?

After all, my top gun clients are happy to pay me thousands of dollars in fees, because they already have massive mailing lists (often containing tens of thousands of buyers from my previous sales letters). Which means it's no time at all before my sales letter has paid for itself and is piling up even more profits for them.

            But it's SO different if you're just starting out

Because you don't have the big mailing list (it's that chicken and that egg again). Which means ...

Because your sales letter is NOT as good as you can possibly make it, three FATAL events occur, so Paradise is postponed yet again.

FATAL ERROR #1: Your precious advertising budget and your other efforts to get traffic are largely wasted (which means what sales you do make actually cost you far more than they should).

FATAL ERROR #2:
You don't make all the sales you could be making (leaving you less cash to reinvest in increasing your traffic).

FATAL ERROR #1: WORST OF ALL - you aren't building your list of buyers as fast as you could (and we all know "The money is in the list" - particularly if they are BUYERS).

All of which means your dreams of stepping off the job treadmill, taking control of your life and moving up to the financial freedom, you and your loved ones rightly deserve, have to be put on hold - yet again.

         Not any more!

Because I'm handing you a chance to banish "second best" from your life.

After all, why should "First Class" be reserved for other folks and not YOU?

And why should you struggle to write your own sales copy or have to "settle" for a low cost, second best copy writer, who naturally can't produce A Class results?

Well NOW you don't have to settle for anything less than the best.

Because I'm offering you a simple, lower cost way, to invest in your future success and step up to the bright sunshine of marketing success far faster than you dared hope ...

Because you'll not only benefit from my 21 point copy checklist. But, in addition, I'll actually create or re-create certain vital sections that need a little copy writing magic. Then you simply work them into your existing letter.

And, in my 45 years experience, these will probably be the areas that will most benefit from a little marketing magic...

Your Unique Selling Proposition. This is a much overworked phrase, yet it's surprising how few marketers really understand what they are actually selling. So this could be a real eye-opener for you - and could turn out to be the most profitable part of the whole operation.
The headline and opening paragraphs of the letter. Taken together, these are the most crucial (and difficult to get right) part. So chances are you can certainly use a little help here.
The bullets. We copywriters call these "fascinations", because they should have the power to create an itch in the prospect so all persuasive they can only find relief by buying the product.
Compelling sub-headlines. Hardly anyone reads every word of your carefully crafted letter, so here's how we make sure the skimmers still get the full pitch and get pulled back into the story for the crucial bits.
Justifying the price. This is another area where many sales letters fail to do this key function properly. So I'll make sure you convey to your buyer what an amazing bargain you are handing them!
The call to action. Most sales letters simply duck out of this entirely - and suffer big, as a result. But I'm used to ASKING for the order ... face to face. So I'll make sure your letter lays it on the line for your prospect and tell them - in no uncertain terms - exactly what they will LOSE as well as gain, by passing on your awesome product (cuz fear of loss is a far greater motivator than promise of gain).
The most convincing reason possible to BUY TODAY. The marketing graveyard is littered with tombstones with "They wanted to think about it" carved on them. With your readers being bombarded with hundreds of advertising messages every single day of their lives, you simply cannot afford that. So you must force the waverers to hit that "Buy" button right out of the gate. And you will - once I add the magic.

Your Post Scripts. After the headline and opening paragraphs, these are the most read part of the sales letter. So they MUST light such a fire under your prospect, they simply can't relax until they've ordered your product.

And - as a valued client of my De-Luxe Critique Service - here's my special gift to you to ensure you add even more rocket fuel to your marketing operation: "Paul's Little Black Book Of Internet Marketing SUCCESS SECRETS".

It contains 50 simple tweaks to explode your sales and profits – and every single one is completely “White Hat”. Red hot tips, like …

Where is the very best place to put an opt-in box on your website?
What’s the single most effective tweak you can do - in less than a minute - to ensure more of your auto responder mailings are instantly recognised and opened immediately?
How an order form on your web page can increase sales plus a quick fix that can increase response by over 15%.

Most of these tips take just minutes to effectyet you’ll enjoy the benefits for years to come.

And like all the marketing books I write, worth every cent - even when they are free!

But don't just take my word for that. Read what two of the most highly respected internet marketing top guns say about my marketing secrets ...

Marlon Sandershttp://www.AmazingFormula.comForum post I LIKED IT. I THINK YOU WILL TOO

"Guys and gals,
Just looked this over very quickly. It looks terrific.
I liked it. I think you will too."
Marlon Sanders
http://www.AmazingFormula.com
Forum post

Ewen Chia
http://www.InternetWealth.com
Warrior forum post reproduced here with permission GREAT STUFF

"Hi Paul,

I've glanced through the report and it's GREAT STUFF.

Ewen"
Ewen Chia
http://www.InternetWealth.com
Warrior forum post reproduced here with permission

BAD NEWS

I politely decline more projects than I take on.

Because – just as with my clients who commission sales letters from scratch - I need to be certain you will profit from my help.

After all, if you have a poor product, aimed at a non-existent market (or one with very little buying power), or are only generating poor quality traffic then turbocharging your sales letter will be as successful as trying to give the kiss of life to a slice of bacon.

But, even if I turn down your project, I’ll give you some helpful advice, so you’ll still benefit by contacting me.

When I’ve taken a look at your project and can see what the problems are I’ll be able to give you a fixed fee, which is guaranteed to be less than $1,000 – possibly a lot less, depending on how much of my time your project will take me.

Once you’ve accepted the fee and it has been processed I’ll get to work adding the magic to your sales letter.

But don’t wait on this, because of the priority demands of my existing clients, I'm having to strictly limit my involvement to a maximum of five critiques for the foreseeable future. 

But - if you are lucky enough to grab a slot - it will be worth while.  Read what one of my previous critique clients said ...

Lee WoodCambridge THE HELP AND CRITIQUE WAS FAR IN EXCESS OF WHAT I COULD EVER WISH FOR

"AFTER he had my money firmly in his bank account, the help and critique was far in excess of what I could ever wish for.

I am firmly convinced this information has helped me towards the success I am experiencing with my current projects.

Paul is a master of his trade."
Lee Wood
Cambridge

And yes ... I now write his direct mail sales letters from scratch ...

Lee WoodCambridge ONE OF THE FINEST COPYWRITERS IN THE WORLD!

"I thought in the past you were one of the best copywriters in the UK.

I don't hold that opinion anymore.

I now rate you as one of the finest copywriters IN THE WORLD!

I'm soo envious of your talent."
Lee Wood
Cambridge

I'm determined this will be YOUR STORY. 

What would be a smart move for you, right now?

You can either seize this rare opportunity to have your sales letter critiqued - or even partially re-written - by a proven million dollar copywriter and so step up to a brighter future for you and your loved ones, with the confidence that comes from knowing your sales letter is working like a finely tuned machine.

Just imagine your excitement when you start to enjoy the improvement in your sales. Then as it builds you'll have the decilcious dilemma of deciding how much of your profits to reinvest for even more traffic and sales and how much to spend on yourself and your loved ones.

What will come first?

A luxury vacation of the new, top of the range vehicle? At last, you'll know the sheer bliss of being debt-free with extra cash to spend on a whim. Click here to start the ball rolling.

OR ...

You can carry on as before, taking dubious advice from anyone who cares to offer it - regardless of their pedigree - in the desperate hope you might squeeze another sale or two from your web site.

But, as you're a smart cookie, I guess your choice is a complete no-brainer, isn't it?

So here's to your inevitable success,

Paul Hooper-Kelly
The Copywriting Secret Weapon

P.S. Remember ... there are only FIVE critique available, right now.  And there could be many hundreds of marketers looking at this site - all eager to increase their sales and profits. And each one who decides they deserve a taste of the GOOD LIFE and I accept the project, leaves ONE LESS SLOT for you. 

You'll hate yourself if you miss out, so why not do it now, whilst it's hot in your mind?